Portfolio › Hanes

This project was completed during my time at Fry, were I served as the Chicago studios Creative Director. Below are the two creative approaches that we pitched for the new Hanes.com web site. We had minimal information about the new brand direction (Look who we've got our Hanes on) that was driving the redesign. Our first approach is closer to a typical eCommerce style. The top area of the page holds an area for Flash based marketing and promotions. The neutral colors within the interface are to help the brands new red and white colors 'pop' across the site. We were also very proud of the final product detail page (Screen 3 below), it's such an important page on any eCommerce site and we thought we had all of the right ingredients to initiate a click of the Add to Cart button. The second design below (Screen 4) is based off of more of a boutique/high-end mood. The client appreciated our two radically different approaches for the redesign.