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The one phrase that captures the essence of Brazilian football is 'futebol-arte'. The translation is, literally, art-football - which conjures up the idea of creativity, skill, vision and beauty. So when we decided to make T-shirts inspired by Brazilian football, the name 'futebol-arte' seemed brilliantly appropriate. The idea behind the label is for Brazilian designers, illustrators, sketchers, cartoonists, painters and graffiti artists to create T-shirts that express something about their national game. This is a site that I run with Alex Bellos and Mark Lowdon.