Portfolio › Baseball Express

This project was completed during my time at Fry, were I served as the Chicago studios Creative Director. Baseball Express is of one the leading supplier's of baseball and softball equipment. They are based in Dallas and are incredibly passionate about the game of baseball. The goal of the redesign was to change platform, be SEO friendly, be easy to manage and update, and to put a face to the brand that matches their love for the game. No real brand guidelines existed, but some inspiring words came through in the discovery sessions. The homepage and product detail pages below show how the visual design was inspired by some of the games characteristics and its rich history (The scoreboard at Wrigley field also deserves some credit for the header style). Another challenge for the design was that an exact replica of the site would be created to represent the Softball Sales brand.